Matching Family Outfits versus Coordinated Looks: Pros and Cons

As a Wisconsin family photographer, I've had the privilege of capturing countless heartwarming moments for families . One aspect that is always asked when planning a family photoshoot is “what should to wear for family photos”.

There was a trend for a long time to matching outfits, think the days of everyone in a white t-shirt and blue jeans. That slowly evolved into in a very similar version of that of matching colors for the whole family.

Some people love that style and look in photos. I always say you should feel comfortable and confident in your photos, and if love if and feel good in it then you should absolutely rock it!

I tend to stay away from it when I am styling my clients and here’s why…

I always want my clients connection to be the main focus. I want people to see the joy, love, and fun of the family in the photos before anything else. But when families outfits match, our brains naturally seek out that pattern first and say “oh look, they all wore shades of blue.” before they see anything else. That’s just how our brains are wired.

Instead I always tell my clients we are going to go for coordinated over matching.

This way the colors effortlessly flow together, everything looks seamless, and leaves the focus on the family.

I walk my clients through this one-on-one in our planning. They have access to my client closet and my Wardrove & Styling Guide to make it extra easy. I even create custom collages to show them different color pallets coming together. But I do have a few of my tips for choosing colors, patterns, and styles when you want to coordinate rather than match:

When opting for coordinated looks, it's essential to consider colors, patterns, and styles that complement each family member's personality while maintaining an overall coherence. Here are some tips:

Select a Color Palette: Choose a color palette that includes complementary colors

Mix Patterns Wisely: When opting for a mix of patterns, such as stripes, florals, and solids, ensure the patterns share a common color or theme and don’t let them overtake the wardrobe

Consider the Setting: Think about where the photoshoot will take place. The backdrop can influence your color choices.

Accessories Matter: Accessories like scarves, hats, or statement jewelry can add a layer of visual interest to the photos.

I know how overwhelming it can feel to figure out what to wear for your family photos. You want everyone to look their best, be comfortable, and have a wardrobe that helps your photos look amazing. I take one of the most stressful parts of a planning your family photos and make it fun and easy!

I walk my clients through what to wear, here’s how…

What’s included when Booking a session with me:

  • When you book your photo session with Kelly Jacobi Photography “what to wear” is made easy and fun! It starts with a client questionnaire to help me get to know you even better, so I can help tailor this session to you and your story.

  • Next you receive my exclusive Style Guide & Location Guide. These guides have great visuals to help with color palettes and coordinating, as well as my tips for building the perfect wardrobe

  • You’ll have access to my client closet! My client closet is hundreds of items! I have sizes XS-4X. All of my items have been hand picked by me with items I know are flattering and photograph beautifully! I even create custom photo collages based on your favorite items from my client closet to help you visualize what each pairing could look like.

  • My session include an optional outfit change. This is great for clients who want variety. It’s a great opportunity to have a casual or trendy look along with a beautiful dress or something more stripped down.

  • I create custom collages based on your vision and items you’re thinking of wearing. My clients love these because it really helps them visualize how everything will come together and helps them narrow down what everyone will wear.


Examples of Collages I create for my clients to help them coordinate wardrobe and build the session of their dreams!

When you choose Kelly Jacobi Photography for your family photos, you can expect a truly personalized and extraordinary experience. I understand that each family has their own unique vision, and I am here to bring that vision to life!


To ensure that every detail aligns with your dream session, I offer a complimentary consultation where we’ll get to know each other on a short phone call. You’ll be able to tell me what you’re hoping for in a session and I’ll be able to answer all your questions. When you book your session we'll discuss your vision, preferences, and location ideas to create the amazing family session you’ve always dreamed of!

Ready for own beautiful family session?

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